Los Angeles

Janine Sharell

Gen X UGC Creator◆ Former CNN Correspondent◆ On-Camera Host
Janine Sharell smiling in a cream turtleneck, three-quarter portrait

I don't just create content.
I bring trust to it.

For nearly three decades, I've earned trust on camera, behind it, and on behalf of brands. That reputation comes with me. When I talk about your product, it's smart, personality-led, and entertaining to watch. It doesn't sound like a pitch. It sounds like a friend showing you something that will make your life better, and that's what makes a brand easier to believe, remember, and choose.

A journalist's curiosity. A marketer's instincts. A friend's point of view.

Watch

Nice to Meet You

If my career as a CNN correspondent and my years as a producer and a marketing and branding exec had a baby, she'd be a UGC creator. Here's a look at what I've done, and what I can do for your brand.

UGC Portfolio

Selected Work

Look Optic
Product Intro
Laura Geller
Beauty • Product Demo / Testimonial
Lands' End
Lifestyle • Product Testimonial
GAP
Fashion • Lifestyle Storytelling
Ralph Lauren
Fashion • Styling / How-To
Look Optic
Accessories • Product Demo / Testimonial
Clarins
Beauty • Problem / Solution Storytelling
Janine Sharell on set during a brand content shoot
Personal Branding

Why Brands Trust Me

A career built on authentic connection. I have been a communicator and storyteller in front of the camera and behind it for over two decades. I know what the root of a story is, what gives a product meaning and importance, what makes people want what I have. When brands partner with me, they get someone who understands narrative, audience, and the difference between talking to the camera and reaching a person.

I

Broadcast Credibility

Fifteen years at CNN across the LA and New York bureaus. Host of All About Women, sponsored by Revlon. Reporter on Showbiz Today.

II

Television Production Expertise

Writer and producer on Fashion Police with Joan Rivers, and other fashion-centric shows on E! Entertainment Television.

III

Brand Strategy Depth

Produced branded content and marketing campaigns for global brands including Nike, Sony, Coca-Cola, Jaguar, Yoplait, and Weight Watchers, then led luxury marketing initiatives for Monteverdi Tuscany, a 2-Key Michelin hotel, and Toscana Restaurant Group.

IV

Direct Response Experience

Long before UGC became the industry's fastest-growing marketing channel, I hosted infomercials, creating sales-focused content designed to educate consumers and drive purchasing decisions. Today's best-performing UGC follows many of the same principles.

V

Audience That Acts

Women 50+ redesigning their lives with intention, taste, and joy. They are not browsing. They are investing in what they believe in.

About

Meet Janine

Home Base

Los Angeles | Available Nationwide

Family

Empty nester. Two children in their 20s. A full and well-loved personal life.

Wellness

Yoga, Pilates, walking, daily meditation, pickleball. Wellness is a practice, not a phase.

In the Kitchen

Award-winning home cook specializing in Italian cuisine inspired by my grandmother's recipes and the Blue Zone Mediterranean diet.

Music

Professional singer, background vocalist for Grammy & Tony Award-winning artists.

Travel

Available for Travel & Destination Partnerships. Vast knowledge of Italian culture and traditions.

Aesthetic

Nancy Meyers. Always Nancy Meyers.

Janine Sharell relaxed lifestyle portrait
Services

Ways We Can Work Together

✓ UGC Videos
✓ Product Demonstrations
✓ Testimonials
✓ Lifestyle Content
✓ Organic Social Ads
✓ Paid Usage Content
✓ Brand Spokesperson
✓ Script Writing
✓ Voiceover
✓ Product Photography
✓ Hospitality Partnerships
✓ Travel Content
✓ Luxury Lifestyle
✓ Fashion & Beauty
✓ Women 50+